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  • An Introduction to Facebook’s Custom Audiences

    AllFacebook
    David Cohen
    22 Jul 2014 | 12:08 pm
    The latest installment in Facebook’s Getting Started series provides small and midsized businesses with a primer on the social network’s custom audiences ad-targeting options. (more…) New Career Opportunities Daily: The best jobs in media.
  • INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

    AllFacebook
    David Cohen
    22 Jul 2014 | 3:34 pm
    Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations. (more…) New Career Opportunities Daily: The best jobs in media.
  • Improve mobile app ad performance with device level targeting

    Facebook Developers
    Jun Li
    22 Jul 2014 | 11:00 am
    Improved mobile app ad performance with device level targeting
  • Zuckerberg To Testify In Facebook Forgery Trial

    MARK ZUCKERBERG OR FACEBOOK - Bing News
    22 Jul 2014 | 1:16 pm
    “It’s the government’s view that the request has the potential to unduly harass a person the government knows it will be calling and that is Mark Zuckerberg,” Frey said. Alexander Southwell, a lawyer for Facebook and Zuckerberg, argued that Ceglia ...
  • In Q2, Facebook drove nearly a quarter of Web traffic

    Inside Facebook
    Justin Lafferty
    22 Jul 2014 | 11:15 am
    If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic. The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second. Facebook has grown in leaps and bounds. In June 2013, Facebook was king among social referrals with 9.34 percent. Look at how that has changed over time,…
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    Facebook Developers

  • Improve mobile app ad performance with device level targeting

    Jun Li
    22 Jul 2014 | 11:00 am
    Improved mobile app ad performance with device level targeting
  • Introducing a New Way to Sell Virtual Goods for Games on Desktop

    Pin Lu
    10 Jul 2014 | 11:00 am
    Today, we are announcing an update to desktop app ads that allow game developers to sell virtual goods directly from an ad in News Feed or the right-hand column. A developer with a desktop game on Facebook can now promote the sale of a virtual good, such as an extra booster pack, and gamers can purchase the virtual good directly from the ad and start playing the game.
  • July 2014 Developer Events for Facebook and Parse

    Nancy Xiao
    2 Jul 2014 | 9:30 am
    Join us at developer events around the world
  • App Links Reaches More Than a Billion Mobile Destinations

    Gokhan Caglar
    1 Jul 2014 | 12:00 pm
    At f8, we introduced App Links, an open, cross platform standard for linking on mobile. Since then, hundreds of apps have adopted App Links and more than a billion unique deep links have been enabled.
  • New FbStart Partners and Hundreds of New Members

    Kevin Prior
    1 Jul 2014 | 2:30 am
    At f8 in April, we announced a new program called FbStart to help mobile app startups grow with the help of Facebook and its partners. Since opening the program application process broadly, we have added new partners and accepted hundreds of mobile app startups into our program from all over the world. Today, we're announcing that Braintree, Appmethod, and Get Satisfaction are joining FbStart, totaling 17 companies that now offer free tools and services worth up to $40,000 to our FbStart members.
 
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    MARK ZUCKERBERG OR FACEBOOK - Bing News

  • Zuckerberg To Testify In Facebook Forgery Trial

    22 Jul 2014 | 1:16 pm
    “It’s the government’s view that the request has the potential to unduly harass a person the government knows it will be calling and that is Mark Zuckerberg,” Frey said. Alexander Southwell, a lawyer for Facebook and Zuckerberg, argued that Ceglia ...
  • Zuckerberg to Testify Against Facebook Claimant

    22 Jul 2014 | 9:31 am
    Facebook Inc. (FB) founder Mark Zuckerberg will testify at the criminal trial of a western New York man who allegedly tried to scam a share of the world’s biggest social network, according to a prosecutor. Paul Ceglia is accused by the U.S. of faking ...
  • Facebook closes its $2bn Oculus Rift acquisition. What next?

    21 Jul 2014 | 9:41 pm
    Facebook boss Mark Zuckerberg thinks Oculus Rift is 'one of the next most important computing platforms'. Is he right? Photograph: Jae C. Hong/AP Facebook now owns virtual reality startup Oculus VR, after closing the $2bn acquisition, which was announced ...
  • Palin: Why Aren't Illegals Sent to Mark Zuckerberg's Neighborhood?

    20 Jul 2014 | 2:47 am
    Rather than putting illegal immigrant children into middle-class communities, the federal government should be moving them into exclusive liberal enclaves where residents are pro-amnesty — such as Facebook's Mark Zuckerberg or Microsoft founder Bill ...
  • Sarah Palin: Why Aren't Illegals Sent to Mark Zuckerberg's Neighborhood?

    19 Jul 2014 | 4:26 pm
    Facebook co-founder Mark Zuckerberg has also spent millions of dollars through his FWD.us group to try to ram through comprehensive amnesty legislation. In her Breitbart News op-ed calling for impeachment, Palin said that illegal immigration is the ...
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    Inside Facebook

  • In Q2, Facebook drove nearly a quarter of Web traffic

    Justin Lafferty
    22 Jul 2014 | 11:15 am
    If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic. The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second. Facebook has grown in leaps and bounds. In June 2013, Facebook was king among social referrals with 9.34 percent. Look at how that has changed over time,…
  • Infographic: A closer look at Facebook’s U.S. demographics

    Justin Lafferty
    22 Jul 2014 | 9:43 am
    Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46? Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users. Check out the infographic below to find out more. Top image courtesy of Shutterstock.
  • Q2: Facebook remains dominant in social logins, gains in travel and hospitality

    Sonja Hegman Andras
    22 Jul 2014 | 9:00 am
    Gigya, a Facebook Preferred Marketing Developer, released its 2014 Q2 numbers today showing again that Facebook rules social logins from April through June with 55 percent overall. Facebook made major gains within travel and hospitality web properties during the quarter, broaching 70 percent for the first time in a year, up from 57 percent in Q2 2013. Victor White, director of marketing communications at Gigya, told Inside Facebook: Facebook has increased its share of social logins on travel and hospitality websites by 13 percent over the last year, at the same time Google logins fell by 8…
  • The World Cup effect: How Facebook advertisers went big for Q2

    Justin Lafferty
    21 Jul 2014 | 4:45 pm
    Facebook will announce its financial results for Q2 on Wednesday, but several other firms are reporting another great quarter for Facebook ad results. SocialCode, a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor. Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter: Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus…
  • Facebook officially closes $2B acquisition of Oculus VR

    Justin Lafferty
    21 Jul 2014 | 2:06 pm
    Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final. The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission. The two companies put out a joint statement about the finalization: We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate. Many have speculated as to Facebook’s desire to purchase the virtual reality company, but it seems like this is Facebook CEO Mark Zuckerberg’s bet…
 
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    AllFacebook

  • INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

    David Cohen
    22 Jul 2014 | 3:34 pm
    Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations. (more…) New Career Opportunities Daily: The best jobs in media.
  • Facebook Adds Device-Level Targeting to Mobile App Ads

    David Cohen
    22 Jul 2014 | 1:27 pm
    Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions. (more…) New Career Opportunities Daily: The best jobs in media.
  • An Introduction to Facebook’s Custom Audiences

    David Cohen
    22 Jul 2014 | 12:08 pm
    The latest installment in Facebook’s Getting Started series provides small and midsized businesses with a primer on the social network’s custom audiences ad-targeting options. (more…) New Career Opportunities Daily: The best jobs in media.
  • 4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

    Guest Writer
    22 Jul 2014 | 11:18 am
    Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S. (more…) New Career Opportunities Daily: The best jobs in media.
  • SCREENSHOTS: Facebook Audience Network on Power Editor

    David Cohen
    22 Jul 2014 | 7:59 am
    Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included. (more…) New Career Opportunities Daily: The best jobs in media.
 
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    WordPress Tag: Facebook

  • How to Start Reforming the Federal Reserve Right Now

    garynargi
    22 Jul 2014 | 9:08 pm
    How to Start Reforming the Federal Reserve Right Now All too many of the reforms being proposed for the central bank are just more of the same central planning. Real reform of the Fed begins with setting interest rates free, the abolition of deposit insurance, and ending the Fed’s position as lender of last resort.
  • Check Out the 2,000-Pound Monster WIRED’s Unleashing on Comic-Con

    immatryitout
    22 Jul 2014 | 8:57 pm
    Last year, WIRED’s giant robot mech took Comic-Con International by storm. This year, the effects wizards at the Stan Winston School set out to top their previous creation, crafting a nearly 14-foot tall, 2,000 pound creature to amaze the crowd this week in San Diego. Here’s a behind-the-scenes look at the building of this mind-blowing creation. http://ift.tt/1kSagTg Source: WIRED http://ift.tt/1o8Lov3
  • If correlation doesn't imply causation, what does?

    immatryitout
    22 Jul 2014 | 8:57 pm
    Open science advocate Michael Nielson writes about how scientists can infer causation in situations where it’s not possible to a randomized controlled trial. http://ift.tt/eA8V8J Source: Boing Boing http://ift.tt/1nd8vEK
  • Social Network Prolapse

    tlarremore
    22 Jul 2014 | 8:57 pm
    The Facebook Manipulators via Motherboard Facebook manipulated our emotions without our ever consent
  • The Apollo program was not always popular

    immatryitout
    22 Jul 2014 | 8:57 pm
    It holds a singular place in the American imagination today, but there was a lot of opposition to the Apollo program as it was happening. http://ift.tt/eA8V8J Source: Boing Boing http://ift.tt/Urhc2n
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    eLearning Learning - Blog, Facebook

  • Resources from Training Magazine Network Webinar

    22 Jul 2014 | 5:28 am
    Facebook Page on Gamification of Learning and Instruction. Facebook Gamification Page. Blog Posts of Interest. 'In this webinar, for Training Magazine Network , I discussed how Gamification should be thought of as a design sensibility and not merely a digital tool. Here are the slides: Short Explanation of Gamification. Books.Brought to you by: eLearning Learning
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    Facebook Login

  • Facebook to Host Video Ads That Follow You from a Device to Another

    Catherine Emily
    20 Jul 2014 | 1:44 pm
    Facebook is considering taking its advertising service to a greater height by rolling out sequential video advertising. This is a form of advertising that allows marketers to place targeted video ads in front of a user when they click an ad on their mobile device. Depending on what content the user clicks as well as what the product or message is, the advertisers are able to follow up with similar video ad pieces as they switch from one device to another. According to Facebook, advertisers see the emerging method of sequential mobile advertising as a way to better control their branding…
  • Facebook ‘buy’ button Introduced

    Catherine Emily
    18 Jul 2014 | 12:59 pm
    Facebook is making its website a business home by rolling out the ‘buy’ button, a new e-commerce feature that will let users procure products directly from its website. The new feature allows shoppers to click a “buy” button to purchase items in adverts or other posts without having to leave the social network. At the moment the company does not intend to be charging the few small and medium-sized enterprises (SMEs) in the US to test this buy button on their News Feed Pages posts and ads. The social media company however is not ruling out the possibility of eventually putting a…
  • Facebook to Track TV Viewing Habits

    Catherine Emily
    16 Jul 2014 | 12:50 pm
    In a move that will only further solidify Facebook’s position as the number one social media network, the company is about to start tracking its users’ television viewing habits. The new initiative will likely surprise no one and serve to benefit businesses looking to understand exactly when the ideal time is to place their advertisements.  Of course, this television tracking will only apply when users are logging in to their favorite show on their tablet, laptop or smartphone, but it is an interesting partnership that the social media juggernaut has made with Nielsen, who traditionally…
  • Time to Rethink Your Facebook Strategy?

    Catherine Emily
    15 Jul 2014 | 12:41 pm
    In a world where Facebook is ever changing its look and its features, it is blatantly dangerous for businesses to slack on retooling their Facebook strategy.  Businesses need to understand that the world of social media, and particularly of Facebook, changes very quickly, and it is important to stay abreast of those changes if businesses are to continue to succeed.   Profiles are Personal, and Pages are Professional.  It’s easy to get the two confused.  There are many fan Pages out there in the world of Facebook, and while it may seem as though they are personal statements designed…
  • Can You Quit Facebook?

    Catherine Emily
    13 Jul 2014 | 3:36 pm
    Facebook’s emotional manipulation study has made many people question why they even use the social media site in the first place, so much so that a company in the Netherlands has sparked the “99 Days of Freedom” project. While thousands have walked away from what has inarguably been the most popular social media site on the planet over this emotional manipulation study, Just B.V., a Netherlands-based company, dreamed up an initiative to encourage others to try and quit Facebook for 99 days and take occasional happiness surveys about how they felt.  The initiative really began as a joke…
 
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    Nanigans – Advertising Automation Software

  • Building a Foundation For In-House Advertising Success [eBook]

    Juliana Casale, Content Marketing Manager
    22 Jul 2014 | 6:00 am
    Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).  
  • Maintain the Balance: A Product Manager’s Manifesto

    Tricia Chang, Product Manager
    17 Jul 2014 | 6:00 am
    This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]
  • Facebook Bid Types: Maximizing Effective Reach

    Erik Mansur, Team Lead, Training & Enrichment
    16 Jul 2014 | 6:00 am
    When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]
  • What is Nanigans?

    Juliana Casale, Content Marketing Manager
    15 Jul 2014 | 6:00 am
    Last month, Ad Age ran a poll titled “What’s the Worst Name in Ad Tech?” We were honored to be nominated, and disappointed to come in third place. We get “What is Nanigans?” all the time from friends and family. It’s a silly name, true, but also memorable, and not likely to be confused with the “Data,” “Ad” and “Media” names crowding the digital advertising space. While our sense of humor is obvious, we’re also incredibly serious about our software […]
  • An Insider Look at Ad Engine’s Ranking System

    Kanna Shimizu, Director of Product, Optimization and Strategy at Nanigans
    11 Jul 2014 | 6:00 am
    Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]
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    fbAdvance

  • 50 Innovative Ways to Get More Facebook Fan Page Likes

    Garin
    18 Jul 2014 | 2:00 am
    There are well over forty-two million active Facebook pages so if you want your page to stand out from the crowd you will need to build up your fan base and do what it takes to get more Facebook fan page likes. Facebook is constantly evolving and that means there are more reasons to like Facebook, […] The post 50 Innovative Ways to Get More Facebook Fan Page Likes appeared first on fbAdvance.
  • 15 Sneaky Facebook Hacks That Will Skyrocket Your Reach

    Garin
    16 Jul 2014 | 6:43 am
    Lately all the rage has been about Facebook ads and how to use the to get click from Facebook on the cheap. But the fact is that you can still get awesome results with Facebook for FREE if you know what you’re doing. Check out the 15 Facebook hacks below for some awesome ideas to […] The post 15 Sneaky Facebook Hacks That Will Skyrocket Your Reach appeared first on fbAdvance.
  • Free Facebook Style Font

    Garin
    12 Jul 2014 | 11:28 pm
    Recently I came across the facebook font that you see in the graphic above. My graphic designer linked me up with this font when she was creating the eBook cover for 101 ways to get more likes on Facebook. Facebook Style Font Preview Here is a graphic I created to show you again what this […] The post Free Facebook Style Font appeared first on fbAdvance.
  • 5 Fantastic New Facebook Marketing Infographics

    Garin
    4 Jul 2014 | 9:49 am
    Let’s face it: Facebook infographics are awesome. Rather than running from this fact I’ve surfed around the web and found five fantastic new Facebook marketing infographics for you to enjoy. Check out these snazzy infographics below and if you enjoy the post be sure to share it with your friends on social media! 1. Facebook Trends […] The post 5 Fantastic New Facebook Marketing Infographics appeared first on fbAdvance.
  • 10 Awesome Facebook EdgeRank Tips

    Garin
    18 Jun 2014 | 5:00 am
    By: Garin Kilpatrick The image above depicts the three factors that are involved in the Facebook EdgeRank, which determines which posts get seen on Facebook. The three elements of the EdgeRank algorithm are: “Affinity”  Affinity measures the one-way relationship that a fan has with a Facebook Brand Page they have “liked.” “Weight” Weight measures how much interaction/engagement a […] The post 10 Awesome Facebook EdgeRank Tips appeared first on fbAdvance.
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    FarmVille Planet

  • FarmVille Street Vendor Farmstand

    22 Jul 2014 | 7:35 pm
    Farmville & Zynga are all set to publish their next Farmstand event into the game. This time the event is named as "Street Vendor Farmstand" and according to the game files this event is expected to start from 29th July, 2014 and will end on 19th August, 2014. We have also spotted some unreleased images of the prizes for this feature you can see them below and please share this post with your friends if you find it helpful.Read more »
  • Farmville Pantheon Isle Party AKA Mediterranean Riviera Chapter 9 Quest Guide

    19 Jul 2014 | 6:46 pm
    Quest StoryFarmer! You're back! I knew you wouldn't be able to resist the beauty of the Mediterranean Isles! As you can see, Pantheon Isle looks as beautiful as the day you left! We didn't get a chance to celebrate properly, so let's do it now, eh?Start Time25th July, 2014End Time: 24th August, 2014NoteThese quests are repeatable and specific to the Mediterranean Riviera Farm only. Hence, before placing any quest item on other farms, make sure that the quest icon appears on that farm too, else their harvests might not count. Quests requirements can be changed anytime as…
  • FarmVille FairyTale Fields Chapter 1 Quest Guide

    19 Jul 2014 | 5:21 pm
    Quest Story Hello, Farmer! I'm sure you've heard about me, I'm Jack. Didn't think I was real, huh? Well, I sure am! The beanstalk episode was a bit stressful, but I've left that behind. I'm now here for an exciting journey.Start Time:-21st July, 2014End Time:-28th July, 2014Note:- These quests are repeatable and specific to the FairyTale Fields Farm only. Hence, before placing any quest item on other farms, make sure that the quest icon appears on that farm too, else their harvests might not count. Quests requirements can be changed anytime as how Zynga Updates…
  • Farmville Midsummer Night’s Dream Countdown

    19 Jul 2014 | 5:04 am
    FarmVille and Zynga are all set to feature another countdown in the game and it will be called as "Midsummer Night’s Dream Countdown". Again, its a 16 days countdown, all you have to do is request (stamps) every 6 hours in order to earn some beautiful Midsummer Night’s Dream themed prizes. Bonus award for this countdown is Lysander Pegasus. Learn more about this countdown below.Read more »
  • FarmVille Leaderboard Tasks for 23rd July, 2014 to 30th July, 2014

    18 Jul 2014 | 10:51 am
    The upcoming set of Leaderboard for 23rd July, 2014 i.e. Wednesday might consist of the following tasks. Use the info to plan wisely and stay ahead of the competition. Remember that the info was accurate at the time we posted it here, but it can be changed anytime later and when Zynga decides to change it. Our goal is to keep you updated with the correct information, but sometimes it's not possible due to lack of time or any other reason but still we update the post as soon as we learn it. We hope you guys understand this and support us.Read more »
 
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